Android apps promotion and ads optimization in Japan market

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Android apps promotion and ads optimization in Japan. English version is also available. * Promotion marketing strategy * Ads optimization * Other development tips

Technology

AndroidDev.jp 2011/2/21

LLC

Email: lui_okada@samurai-international.jp
Twitter: @Lui_AppsDev
Facebook: lui.okada
WEB: http://samurai-international.jp/

350,000

RankingTube 300,000
[iOS/Android]
[Android] YouTube 50 250,000
Viewer iOS
iOS 3 200,000
Andronavi 1
150,000

[iOS/Android] [iOS] 100,000

iOS 50,000

0

2010.6.20
2010.6.27
2010.7.4
2010.7.11
2010.7.25
2010.8.1
2010.8.8
2010.8.15
2010.8.22
2010.8.8.29
2010.9.5
2010.9.12
2010.9.19
2010.9.26
2010.10.3
2010.10.10
2010.10.17
2010.10.24
2010.10.31
2010.11.07
2010.11.14
[iOS] [iOS]

iOS

Charity Clock
[iOS]
iPhone 2009 Android
NGO 2010
PLAS

10.12
10.18
10.25
11.2
11.11
11.17
11.24
12.1
12.7
12.15
12.22

DL

12.29
2011.1.5
1.11

1.18
1.25
2.1
2.8
2.14
0

5000
10000
15000
20000
25000
30000
35000
40000
45000
50000

iPhone

RankingTube DL Total Sum
120,000

100,000

80,000

60,000

40,000

20,000

0

— 
— 
— 
— 

— 
—  AR NFC
—  UI

— 
—  Android/iOS
— 
—

120.00%

100.00%

80.00% Others
Windows Mobile
60.00%
IOS
40.00% Android
BlackBerry OS
20.00%
Symbian
0.00%

Share Share
2010 Market 2014 Market
(IDC Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth)

Free Apps Trend in US

(Destimo Report November 2010)

Paid Apps Trend in US

(Destimo Report November 2010)

LLC

—  Email: lui_okada@samurai-international.jp
—  Twitter: @Lui_AppsDev
—  Facebook: @lui.okada
—  Pages: @samurai.international
—  Mail lui_okada@samurai-international.jp

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Android apps promotion and ads optimization in Japan market

1. AndroidDev.jp 2011/2/21 LLC Email: lui_okada@samurai-international.jp Twitter: @Lui_AppsDev Facebook: lui.okada WEB: http://samurai-international.jp/

2. —  —  —  —  —  — 

3. Tokyo Kobe

4. 350,000 RankingTube 300,000 [iOS/Android] [Android] YouTube 50 250,000 Viewer iOS iOS 3 200,000 Andronavi 1 150,000 [iOS/Android] [iOS] 100,000 iOS 50,000 0 2010.6.20 2010.6.27 2010.7.4 2010.7.11 2010.7.25 2010.8.1 2010.8.8 2010.8.15 2010.8.22 2010.8.8.29 2010.9.5 2010.9.12 2010.9.19 2010.9.26 2010.10.3 2010.10.10 2010.10.17 2010.10.24 2010.10.31 2010.11.07 2010.11.14 [iOS] [iOS] iOS Charity Clock [iOS] iPhone 2009 Android NGO 2010 PLAS

6. —  2010 10 —  CTR 9%! —  AndroNavi1

7. AndroNavi 11 12 1 1 2 2 1 2011 2 14

8. 10.12 10.18 10.25 11.2 11.11 11.17 11.24 12.1 12.7 12.15 12.22 DL 12.29 2011.1.5 1.11 1.18 1.25 2.1 2.8 2.14 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000

9. iPhone RankingTube DL Total Sum 120,000 100,000 80,000 60,000 40,000 20,000 0

10.

11. —  —  —  —  — 

12. —  Android —  — 

13. STP B A

14. Product Ø  Ø 

15. Price Ø  Ø  Ø 

16. Place •  • 

17. Promotion •  •  •  •  • 

18. Market

19. RankingTube AppStore1 Market

20.

21.

22. —  —  —  —  —  —  AR NFC —  UI —  —  Android/iOS —  — 

23. UI

24. UI CTR UI •  •  • 

25. RankingTube

26.

27.

28. US EU 10 ( ) US EU

29. 120.00% 100.00% 80.00% Others Windows Mobile 60.00% IOS 40.00% Android BlackBerry OS 20.00% Symbian 0.00% Share Share 2010 Market 2014 Market (IDC Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth)

30. Free Apps Trend in US (Destimo Report November 2010)

31. Paid Apps Trend in US (Destimo Report November 2010)

32. —  —  — 

33. LLC —  Email: lui_okada@samurai-international.jp —  Twitter: @Lui_AppsDev —  Facebook: @lui.okada —  Pages: @samurai.international —  Mail lui_okada@samurai-international.jp

Android apps promotion and ads optimization in Japan market

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